Browsing by Keywords "μάρκετινγκ"

Now showing items 1-20 of 208

  • 360 digital marketing: what is it and its importance in modern marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Michasi, Gioana; Ntaka, Anthoula
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-03-14
    A 360-degree marketing communication is defined as communication that reaches out to its audience members in multiple ways (Merenda, 2012) at various stages of persuasion in order to "connect" with consumers. Although a ...

  • ATL and BTL marketing and their efficiency research.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Gergeraki, Zoi; Koliavasili, Maria
    Thesis advisor: Dimou, Eirini
    Publication Date: 2018-01-09
    Advertising is regarded as an indirect form of persuasion, which draws the consumer’s interest and attention, focusing on providing information or on the emotional appeal to them as regards the particular characteristics ...

  • Digital marketing and communications: communicating company messages through digital channels. Case studies and monitoring of results.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Simoglou, Apostolos
    Thesis advisor: Perakakis, Manos
    Publication Date: 2017-06-26
    This study addressed the concept of digital marketing and communications through digital channels. There was a reference to case studies and results monitoring capabilities. Also, the Internet was reported that today is ...

  • Digital Pr.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kolia, Ioanna
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-04-18
    This thesis attempts to investigate the feasibility of Digital PR in various companies. For this purpose, a conceptual approach of PR and Digital PR is presented. Then, the concept of communication and marketing is ...

  • E-marketing: promoting tourism product online.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Foukaraki, Eleftheria; Anagnostopoulos, Ioannis
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 27-11-2013
    The constant and rapid advances in technology and use of Internet are bringing new opportunities in tourism promotion highlighting the necessity of using more efficient and " smarter " methods to attract tourists and ...

  • Growth marketing: The evolution of marketing with emphasize on data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kartala, Charoula – Kyriaki
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-12-28
    Business and every human activity are constantly evolving in a modern society. Consumerism, digital transformation, sensitivity to environmental issues, are just a few of the characteristics that have radically changed ...

  • Τhe importance of the logo in branding.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kampitaki, Nikoleta
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-05-17
    In today's economy, brands are constantly confronted with great competition. This creates the need to form a fully representative identity to differentiate and increases their awareness. One of the main visual elements ...

  • The use of social media from Higher Education Institutions in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mainolas, Georgios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-10-08
    The use of social media can satisfy the needs of buyers and sellers. Candidate buyers are looking for additional information about products and services available through social networks. In the case of the provision of ...

  • Location based marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Paspala, Asimina; Stampolas, Ioannis
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-09-11
    Nowadays, the technology behind mobile devices (i.e. smartphones and tablets) evolves very rapidly, giving much more potential to them. As a result, mobile devices have entered to peoples’ everyday life and facilitate many ...

  • Marketing plan for "Plastika Kritis Sa".

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Fragaki, Argyri
    Thesis advisor: Maragkakis, Spyridon
    Publication Date: 13-11-2013

  • Marketing to women: the religion factor in consumer behavior of women and the degree of influence.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Giannakopoulou, Eleftheria
    Thesis advisor: Kladou, Stella
    Publication Date: 22-11-2011

  • Marketing and how it impacts on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pavlaki, Aikaterini-Eirini; Stoka, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 06-11-2015
    With this research we will discover the world of advertising. Through this tour of child advertising should know the effects on children. Specifically, we will study how they perceive children ads, the negative implications ...

  • Health services marketing. The case of Greek private hospitals.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mengos, Stavros
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 09-06-2011

  • Omnichannel marketing in retail.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Spyridakis, Dimitrios
    Thesis advisor: Schoiniotakis, Nikolaos
    Publication Date: 2021-11-24
    This paper examines the very interesting topic of Omnichannel marketing and the influence of and towards it, consumer behavior. Omnichannel marketing has conceptual foundations in two interrelated industries: multichannel ...

  • Social media marketing in the sector of pharmaceutical cosmetics. Case study: Natura Siberica company.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fouska, Argyro
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-24
    The purpose of this paper is to investigate the role of marketing in the social media environment as regards the pharmaceutical cosmetics sector. For the study of this object, Natura Siberica is used as an illustrative ...

  • Social media marketing. The exploitation of social networks and gadgets in the context of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fili, Anna-Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-25
    For every average person, the internet is the primary source of information. Every day, more and more people prefer it for their information. The internet has transformed information into a key marketing component with the ...

  • Marketing business providing accounting services: from service quality, to customers keeping.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Koufakis, Michalis; Stavroulakis, Georgios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 05-12-2014
    Providing accounting services traditionally powerful and prominent branch of the Greek economy and scope of economic science and accounting. This thesis examined more specifically the branch of accounting services has got ...

  • Agricultural marketing. The role of cooperatives in the promotion of agricultural products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Antoniou, Evangelia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-07-20
    The following paper analyzes the contribution of agricultural cooperations in promoting agricultural products, as a marketing institution of crucial importance. To achieve that it is important to present fundamental elements ...

  • Analysis of marketing data from 5th generation mobile telephony networks.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kteniadakis, Georgios; Psaraki, Aikaterini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-06-25
    The purpose of this dissertation is the analysis of marketing data through fifth generation mobile networks. Initially, an ecological approach to marketing is carried out by analyzing the external and internal environment, ...

  • Big data analysis based on advertising campaigns and marketing strategy.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Arvanitis, Panagiotis; Gourniezakis, Dimitris
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-07-28
    In today's era, advertising and marketing have taken an essential part of everyday life, so as expected they have also taken a critical role in all large businesses/companies. Using the data analysis technique we mine ...