Now showing items 1-2 of 2

  • Study of the technique of affiliate marketing, the present and the future of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Oikonomopoulou, Christina; Fampiola, Nikola
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    It is a fact that in recent years, rapid developments in telecommunications and information technology led to the development of networks and especially the prevalence of the Internet. Commercial use of the internet has ...
  • Promotion of websites using techniques of internet marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Savalan, Magdalini-Marina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 21-10-2012
    The aim of this dissertation thesis is to define specific internet marketing techniques and how they can be applied into a website in order to help and facilitate each firm’s promotion to the internet. The desired purpose ...