Browsing by Keywords "μάρκετινγκ μόδας"

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  • The necessity of social media for fashion businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papalexandraki, Kalliopi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-03-22
    In today’s era where the internet and social media are an integral part of our daily lives, it makes sense that they also play a leading role in the fashion industry, as fashion businesses through fashion marketing can ...

  • The exploitation of social media within the fashion marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bechraki, Pavlina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-07-21
    Nowadays where new technologies and the Internet are used in every aspect of our daily lives, they have "invaded" also in fashion, as fashion businesses can promote their products via the internet and to communicate to a ...