Browsing by Keywords "μάρκετινγ"

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  • The role of marketing in Greek business. A case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Vardava, Georgia
    Thesis advisor: Giannakopoulou, Eleni
    Publication Date: 15-07-2014
    Nowadays, the main and basic factor for the avoidance and the resolve of economic problems is the attempt of creating a correct policy of visible objectives and well business organization. The researches have shown that ...