Browsing by Keywords "μέσα επικοινωνίας"

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  • Public relations in contemporary enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katsiada, Aglaia
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 28-02-2008
    The 20 century has the honour of being the "generator" of Public Relations in their today form. During our century were created the causes and premises and conditions and was noted a technological evolution, which led to ...

  • Media inthe tourism businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dimaki, Despina; Kali, Maria
    Thesis advisor: Dritsas, Nikolaos
    Publication Date: 28-02-2008