Browsing by Keywords "μέσα κοινωνικής δικτύωσης "

Now showing items 1-3 of 3

  • Human resource management. The effect of the strategic marketing and the effect of the social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ioannou, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-25
    This paper attempts to define human resources management as well as the marketing strategies being followed for its accomplishment. The paper consists of two parts. The first parts refers to the definition of human resources ...

  • Study of interactive marketing in social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Diamantakos, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-11-09
    Interactive marketing is a shift from traditional one-way forms of marketing communications to more interactive two-way communication models that encourage dialogue between a company and the consumers a company is trying ...

  • Research for the proliferation of social networks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vlachaki, Kalliopi; Maltezakis, Georgios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2018-11-05
    In our day and age, the extensive use of social media is evident. Each and every individual seeks direct, radical and effective ways to communicate on a daily basis. The luck of time and the abundance of information which ...