Browsing by Keywords "μέσα κοινωνικής δικτύωσης"

Now showing items 1-20 of 69

  • Big data analytics and knowledge discovery through location-based social networks (LBSN).

    T.E.I. of Crete, School of Engineering (STEF), PPS in Informatics and Multimedia
    Authors: Makridis, Ioannis
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 2018-09-13
    Current research argues that the use of social networks can be a dominant resource for acquiring valuable knowledge about tourist destinations through the collection of data from Location-Based Social Networks (LBSN). This ...

  • Design and implementation of a hotel reservation front-end with social-media and customized web service.

    H.M.U., School of Engineering (ScENG) MSc in Informatics & Multimedia
    Authors: Kritikakis, Emmanouil
    Thesis advisor: Aivalis, Konstantinos
    Publication Date: 2023-07-10
    In the last decades, rapid technological development has caused radical changes in the hotel booking process. From the traditional method where the customer booked a hotel via their physical presence to the accommodation ...

  • Design and implementation of e-commerce application with display system of products in social networks.

    T.E.I. of Crete, School of Engineering (STEF), PPS in Informatics and Multimedia
    Authors: Boutsakis, Matthaios
    Thesis advisor: Aivalis, Konstantinos
    Publication Date: 2020-06-05
    E-commerce applications are beneficial either for buying or selling products through Internet. Users from every place in the world can enter to an e-commerce application at any time and buy online products both quickly and ...

  • Digital marketing and communications: communicating company messages through digital channels. Case studies and monitoring of results.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Simoglou, Apostolos
    Thesis advisor: Perakakis, Manos
    Publication Date: 2017-06-26
    This study addressed the concept of digital marketing and communications through digital channels. There was a reference to case studies and results monitoring capabilities. Also, the Internet was reported that today is ...

  • The impact of new technologies on the behavior of Greek tourists

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kopala, Eirini
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-24
    The current thesis refers to Greek tourists in connection with new communication technologies. Over the last few years the internet has impressively changed everyday life. Therefore, the main purpose of this thesis is to ...

  • The use of social media from Higher Education Institutions in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mainolas, Georgios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-10-08
    The use of social media can satisfy the needs of buyers and sellers. Candidate buyers are looking for additional information about products and services available through social networks. In the case of the provision of ...

  • Influencer marketing: what it is and how it is used by advertisers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karagianni, Lydia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    The influencer marketing, or marketing of influence leverages an already established purchasing community that has built an influencer, so the final campaign is performing better in the shortest time possible while traditional ...

  • The addiction of young people in Athens age 18-26 in the media of social networking and the relationship with the feelings of loneliness and social alienation. Prevention and treatment from social work.

    Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
    Authors: Ledaki, Georgia; Tsagkaraki, Maria
    Thesis advisor: Koutra, Kleio
    Publication Date: 2021-08-31
    The aim of this thesis is to refer to social media and give prominence to the consequences of their use in young people. Through the research conducted on people 18-26 living in Athens, a correlation is sought, either ...

  • Recommender systems and community detection in graphs.

    T.E.I. of Crete, School of Engineering (STEF), PPS in Informatics and Multimedia
    Authors: Charalampakis, Evangelos
    Thesis advisor: Fragkopoulou, Paraskevi; Papadakis, Charalampos
    Publication Date: 2018-09-12
    This thesis consists of two parts. The first part presents an overview of the literature and the proposals that exist in general, with which techniques work, what properties each one has, the pros and cons of each method, ...

  • Social media marketing in the cosmetics market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alexandri, Flora
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-02-09
    In this thesis, we investigate the influence of social media in the cosmetics market. We examine the development of e-commerce in Greece and the parallel growth of internet marketing in the new communication environment. ...

  • Social media marketing in the sector of pharmaceutical cosmetics. Case study: Natura Siberica company.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fouska, Argyro
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-24
    The purpose of this paper is to investigate the role of marketing in the social media environment as regards the pharmaceutical cosmetics sector. For the study of this object, Natura Siberica is used as an illustrative ...

  • Social media marketing. The exploitation of social networks and gadgets in the context of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fili, Anna-Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-25
    For every average person, the internet is the primary source of information. Every day, more and more people prefer it for their information. The internet has transformed information into a key marketing component with the ...

  • Development of a sentiment analysis web application in twitter data using TensorFlow framework.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapaza, Panagiota
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-09-08
    As part of this dissertation, we present the design of an online application, which categorizes Twitter texts based on emotion, using data analysis. To understand this application, the terms Twitter and tweet, Social Media ...

  • Development of the social network of students of the Department of Commerce and Marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gkosiou, Andriana
    Thesis advisor: Kapantaidakis, Ioannnis
    Publication Date: 2017-07-24
    Man is a social being. From his appearance, he joined in groups with common interests and goals. He is constantly seeking to joining - recognition by groups - friends. The first means, cultivated the sociability of a ...

  • The effect of social media in tourists' behavour.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Glampedaki, Maria; Tanku, Celesta
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 07-10-2014
    In recent years there is a rapid growth in the use of tools of Web 2.0, both by consumers and businesses. Tourism as an industry, based and depends on the movement of information, is greatly influenced by this new form of ...

  • Addiction and social media. How is the social life of the students of the Department of Social Work of the University of West Attica affected by the use of social media?

    Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
    Authors: Gravvani, Andriana; Karra, Eva; Paidoulia, Niki
    Thesis advisor: Dialynaki, Eleni
    Publication Date: 2020-12-23
    The present thesis is entitled "Addiction and social media. How is the social life of the students of the Department of Social Work of the University of West Attica affected by the use of social media? ". It aims to refer ...

  • The Impact of Social Media on Dietary Choices, Emotions around Food Consumption, and Body Image in Adolescents and Young Adults.

    Η.Μ.U, School of Health Sciences (SHS), Nutrition and Dietetics Sciences Dept.
    Authors: Katsafadou, Varvara Stavroula; Stamatiou, Rea
    Thesis advisor: Mouratidou, Theodora
    Publication Date: 2022-06-20
    In recent years, social media users come across with nutrition and body-related content, which is uploaded on professional and non-professional social media accounts. The purpose of this study is to investigate the effcet ...

  • Impact of social media on the growth rate of an enterprise.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simo, Theodoros
    Thesis advisor: Skouloudakis, Emmanouil
    Publication Date: 2022-11-25
    Entrepreneurs enhance their level of “social capital” through social networks, since a wide range of social relations entails a corresponding benefit and support to his business. It should not be overlooked that entrepreneurs, ...

  • The establishment-development of a corporation which produces pellet and its promotion via social media.

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Panou, Dimitrios
    Thesis advisor: Sakkas, Nikolaos
    Publication Date: 2020-02-28
    The present postgraduate diploma thesis is an attempt to be developed a business plan for a pellet producing company, with spatial planning elements, which will promote its products through the social media. The opening ...

  • The necessity of social media for fashion businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papalexandraki, Kalliopi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-03-22
    In today’s era where the internet and social media are an integral part of our daily lives, it makes sense that they also play a leading role in the fashion industry, as fashion businesses through fashion marketing can ...