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  • Social media and tourism: The Facebook as a marketing tool of the european airline companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karydi, Angeliki; Karydi, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 27-11-2013
    Social media refers to the means of interactions among people in which they create, share and exchange information and ideas in virtual communities and networks. In recent years companies create pages to communicate with ...