Browsing by Keywords "ξενοδοχειακό μάρκετινγκ"

Now showing items 1-3 of 3

  • Organization and operation of food and beverage departments in hotels with special reference in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Pagomenou, Panagiota; Mathioudaki, Maria
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 11-09-2014
    The food and beverage (F&B) departments of the hotel units are an important segment of the industry of tourism. Proper organization of these departments offers a very significant competitive advantage in the hotel units, ...

  • Internet marketing in modern hotel units.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kotsaki, Bariam
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-04-05
    The Internet has changed the way businesses of all kinds operate and the same goes for hotels. The Internet is a distribution channel. In Greece, most hotels use the Internet to be more competitive. In the context of ...

  • Tourist - hotel marketing. Case study ACCOR.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Amaxopoulos, Dimitrios; Papazikos, Nathanail
    Thesis advisor: Pappas, Nikolaos
    Publication Date: 20-05-2009