Browsing by Keywords "παιδιά και διαφήμιση"

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  • Publicity's impact on children's behavior as consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Efstathiou, Kalliopi
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    The current dissertation pertains to publicity's impact on children's behavior as onsumers. Children are not a mature part of the market and the subject "children and ublicity" should be regarded as a matter of morality. ...

  • The impact of advertisements on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Rafti, Maria; Triantafyllou, Efstathia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-10-20
    Undoubtedly, advertising is a contemporary social phenomenon, which affects all people. Every day it dynamically invades the lives of everyone in various ways; the mass media, the internet, posters, the radio, etc. The ...