Browsing by Keywords "παιδιά καταναλωτές"

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  • The characteristics of advertisements that enhance the recognition of advertised products to children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsami, Ourania
    Thesis advisor: Antonaki, Maria
    Publication Date: 12-06-2013
    The main object of this research is television advertising on shows directed toward the children. The research had a hypothesis that is set out to highlight the characteristics that hold children’s attention and make the ...