Browsing by Keywords "παιδιά στη διαφήμιση"

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  • The role of children in decision making about purchases in a family.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Angelina, Evgenia
    Thesis advisor: Antonaki, Maria
    Publication Date: 22-11-2011
    The present research examines the role of children in family’s decision- making process. More specific, its purpose is to study the influence that children exercise in their parents, indirectly or directly, related to the ...