Browsing by Keywords "προϊόντα"

Now showing items 1-4 of 4

  • The necessity of social media for fashion businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papalexandraki, Kalliopi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-03-22
    In today’s era where the internet and social media are an integral part of our daily lives, it makes sense that they also play a leading role in the fashion industry, as fashion businesses through fashion marketing can ...

  • Study of consumer behavior for the selection of essential and luxury products and services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gianni, Eleni; Potsos, Antonis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-02
    For many years now a lot of marketing companies and businessmen have conducted research regarding the consumers’ behavior, this way has helped them to create products that will satisfy and cover the consumers’ needs and ...

  • The role of local products as a theme of tourist destinations, the case of Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Doxastakis, Georgios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-04-18
    The Cretan diet has been researched by scientists all over the world. The rather surprising results of these studies have attracted worldwide attention because they document the enormous health benefits for islanders and ...

  • Consumer preference and attitude towards organic foods and factors that influence their purchase.

    Η.Μ.U, School of Health Sciences (SHS), Nutrition and Dietetics Sciences Dept.
    Authors: Kioselaki, Eleni; Mavrantonaki, Foteini
    Thesis advisor: Sfakianaki, Eirini
    Publication Date: 2021-05-27
    The popularity of organic products is growing as the benefits they provide to health, the environment, animals, food safety and the local economy become known. Some of the factors that hinder the purchase of these are the ...