Browsing by Keywords "συμπεριφορά καταναλωτή"

Now showing items 1-20 of 87

  • The impact of new technologies on the behavior of Greek tourists

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kopala, Eirini
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-24
    The current thesis refers to Greek tourists in connection with new communication technologies. Over the last few years the internet has impressively changed everyday life. Therefore, the main purpose of this thesis is to ...

  • Τhe importance of the logo in branding.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kampitaki, Nikoleta
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-05-17
    In today's economy, brands are constantly confronted with great competition. This creates the need to form a fully representative identity to differentiate and increases their awareness. One of the main visual elements ...

  • The way consumers of Heraklion respond to online shopping.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plytsi, Maria; Samara, Evangelia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-03-15
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...

  • Influencer marketing: what it is and how it is used by advertisers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karagianni, Lydia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    The influencer marketing, or marketing of influence leverages an already established purchasing community that has built an influencer, so the final campaign is performing better in the shortest time possible while traditional ...

  • Consumer Behavior of Modern Greek in the Internet. Reasons Why consumers Prefer Group Buying Sites (GBS).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Theona, Eustathia
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 16-01-2014
    Nowadays, internet is a part of everyday life for almost all people worldwide. This has resulted in many of their daily activities including the use of it. One of these activities are the purchases, some of which are now ...

  • Resolution of advertising ways and proper use of marketing on business, based on consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lagoudaki, Argyro
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-07-02
    The work presents and analyzes the ways and techniques of developing and designing an ad, linking promotional activities between marketing departments with the results of consumer behavior research, and the importance of ...

  • Imprinting economic climate in Heraklion Prefecture.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Markoglou, Dionysia; Chatzaki, Eirini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 15-12-2014
    The aim of this thesis is to investigate how consumers in Heraklion (Crete, Greece) face the current economic crisis and what they expect for the future. The first section of the thesis gives the theoretical background, ...

  • Online buying behaviour : the case of consumers in Rhodes.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kanaki, Alexia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-10-02
    The aim of this thesis is to investigate consumer behavior’s and preferences online in Rhodes, Greece. The first section of the thesis concludes the theoretical background of online consumerism, while the second section ...

  • Advertising services: the impact of advertising on consumer behavior in financial products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Nifora, Marina
    Thesis advisor: Antonaki, Maria
    Publication Date: 23-05-2011

  • Investigation of consumer’s preferences for corporate social responsibility actions in the tourism-hospitality section.

    T.E.I. of Crete, School of Engineering (STEF), IPPS in MBA for Engineers
    Authors: Mathioudakis, Georgios
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2020-04-09
    Corporate Social Responsibility (CSR) constitutes a part of strategy in companies, due to recent social, environmental and economic circumstances. Consumers tend to identify and recompense the responsible companies, while ...

  • Exploring the impact of e-marketing and new technologies in the consumer behavior of Greek tourists

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimou, Nikoleta; Katsouli, Asimina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-06-13
    In the present study we investigated the effect of electronic marketing and new technologies in consumer behavior of Greek tourists. Initially, we analyzed in detail the concepts of innovation, the use of the Internet, ...

  • Investigation of consumer behavior in an economic downturn : The case of Greek economy.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Spounou, Maria-Eleni; Tripolitsiotis, Panagiotis
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 15-09-2015
    In the present work we will seek to describe with clarity how behaves the consumer in periods of crisis. Central pylon of our study will be the appointment of behavior of consumer in Greece. In Greece of memoranda and ...

  • Investigation of the typology of the "new poor" Greek consumer. A critical appraisal.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aggelaki, Athanasia
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 16-01-2014
    This thesis attempts to analyse the way the current economic crisis affects the behavior and psychology of the typical Greek consumer and describes the type of the new class of "new poor", by analyzing its characteristics ...

  • Determination of the degree of influence of sports marketing on the behavior of the sports consumer in Greece. Case study of young people aged 16-26 years old.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kyriakopoulos, Konstantinos; Tsapalas, Georgios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-20
    This paper, determines the degree of influence of sports marketing on the behavior of the Greek consumer, the general social phenomenon of consumer behavior is analyzed. Sports marketing is a distinct part of marketing due ...

  • Market research on preferences and consumer behavior regarding honey products.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Katsouli, Maria
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-09-14
    This dissertation examines the preferences and consumer behavior regarding honey-related products. More specifically, the study examines the history of honey, its various uses and characteristics, and the process followed ...

  • Consumer's behavior research for wine products in Crete

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Garefalaki, Aikaterini; Georgilaki, Marianthi
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2016-06-16
    The aim of this research project is to investigate the consumer preferences/trends for wine products in the prefectures of Chania and Heraklion on the island of Crete. The aim of the research was fulfilled through primary ...

  • Consumer behavior research for wine products in Prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Banasaki, Georgia; Livanou, Ismini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 02-02-2015
    The aim of this thesis is to investigate consumer behavior and preferences for wine products in Heraklion, Crete. The first section of the thesis gives the theoretical back ground, while the second section presents the ...

  • Research of consumer behavior in winery products in Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dridaki, Georgia; Dridaki, Evangelia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 08-07-2015
    The global and domestic market of standard wine is considered highly competitive and complex. Consumer preferences are influenced by many factors and this complicates the formulation of strategies and regular promotion of ...

  • Research of consumer behavior for wine products, case study of Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Koloi, Konstantina; Sigala, Maria
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2017-01-26
    Consumer behavior consists of actions taken by consumers to purchase various goods and services. A study of this phenomenon is focusing on criteria that motivate people either purchase a product or reject it in favor of ...

  • Research the attitude of consumers, small and medium-sized enterprises and self-employed professionals as towards the use of payment cards in transactions.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Daskalakis, Emmanouil
    Thesis advisor: Dimou, Eirini
    Publication Date: 2017-01-26
    The use of credit, debit and prepaid cards in our everyday transactions presents a continuous increase and has become an integral part of our lives. Capital controls that had been enforced in Greece in the summer of 2015, ...