Browsing by Keywords "συναισθήματα"

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  • The influence of senses in the consumer buying decision process.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zegkinoglou, Antonios; Ioannidis, Konstantinos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-09
    In this thesis the existing models of consumer behavior and the correlation of marketing with the human senses are presented. The concept of multi-sensory marketing is based on the creation of strong links between the brand ...