Browsing by Keywords "τουρισµός"

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  • Comparative analysis of the communication strategy on tourism in Greece and Cyprus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ioannou-Eftychiou, Fotini
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 09-10-2015
    The purpose of this study is to compare and critically evaluate the formal communication strategies wich the national tourist organizations of Greece and Cyprus have announced and implement. The data, which analyzed and ...