Browsing by Keywords "τουριστικό μάρκετινγκ"

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  • The importance of e-marketing in the tourism industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tarpov, Simeon
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-07-11
    In the context of this thesis we will analyze Online marketing (e-marketing) and its importance for the modern tourism industry. Initially we will make a historical reference to the Internet and then we will analyze the ...