Browsing by Keywords "τουριστικό μάρκετινγκ"

Now showing items 1-20 of 29

  • E-marketing: touristic product promotion using internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Krasanakis, Georgios
    Thesis advisor: Pitsouli, Esthir
    Publication Date: 18-05-2011

  • E-marketing: promoting tourism product online.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Foukaraki, Eleftheria; Anagnostopoulos, Ioannis
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 27-11-2013
    The constant and rapid advances in technology and use of Internet are bringing new opportunities in tourism promotion highlighting the necessity of using more efficient and " smarter " methods to attract tourists and ...

  • Analysis of statistical data of tourism in Crete from internet search engines.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Paraskevakis, Polychronis; Roulios, Emmanouil
    Thesis advisor: Dimotikalis, Ioannis
    Publication Date: 27-11-2014
    Result of passive and often indifferent role of the public sector of our country is the model of tourism development which is mostly devoid of comprehensive long-term planning and has mass and occasional nature. Plenty of ...

  • Research for the characteristics, attitudes and the degree of satisfaction of visitors in Ierapetra Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Angelakis, Georgios; Moutsaki, Despoina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-07-21
    This paper presents the preferences and the attitudes of tourists visiting Ierapetra. Initially a reference is made to the Mediterranean tourism, its rapid growth and the debate that has arose, giving suggestions at the ...

  • The importance of web presence of a municipality for tourism promotion. The case of Ierapetra.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Panteli, Artemis
    Thesis advisor: Perakakis, Manos
    Publication Date: 06-06-2014
    The local authorities are the official government representatives of a region. These authorities apart from having administrative goals for tha social and economic development of an area, they also set some goals for the ...

  • Industrial marketing in tourism, business to business marketing applications in the tourism industry in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsoudi, Aikaterini
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 11-05-2011

  • Marketingk as a development factor of tourism in a national, district and local level.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Paschali, Evangelia
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 20-08-2014
    Tourism has become a very significant industrial section for every Country, especially Greece and also an important source of income for National Economies. That is the reason why it is necessary to develop and promote ...

  • The contribution of social networks to the promotion of tourist destinations

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mathioudaki, Georgia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-30
    This senior thesis examines the degree of contribution of social networks to the promotion of tourist choices. To achieve the ultimate goal, the present work consists of six chapters. The first chapter presents the basic ...

  • The contribution of new technologies in tourism marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kottara, Sotiria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-01-12
    Technology and tourism have been going on for years. Since the 1980s, Information and Communication Technologies (ICT) have transformed tourism around the world. Tourism as an international industry and as the largest ...

  • The contribution of the hotel units in tourism destination’s branding. The case of Limassol.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimitriou, Achelia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 29-10-2015
    This project explores the specific role that the hotel units could play at the creation of a strong brand name of destination (branding), by choosing as a study area the city of Limassol in Cyprus. It is suggested that the ...

  • The local cuisine as an element of tourism destination marketing. The case of Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vavylousaki, Konstantina
    Thesis advisor: Trixas, Nikolaos
    Publication Date: 28-02-2012
    Local cuisine is part of the special identity and culture of a society, and therefore is increasingly used in the diversification and promotion of tourism destinations. As more people travel in order to seek new food ...

  • Electronic marketing and tourism agencies: effects and modalities.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadomichelakis, Ilias; Filipakis, Charilaos
    Thesis advisor: Pitsouli, Esthir
    Publication Date: 01-02-2010

  • E-tourism and travel agencies: new trends and applications.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Koutsimpela, Kalliopi
    Thesis advisor: Pitsouli, Esthir
    Publication Date: 2020-03-24
    The new digital revolution, IT and communications technologies have affected all the economic sectors, but also the everyday life of people. The tourism industry, a branch that by its very nature is one of the most complex ...

  • Tourism destinations marketing on the internet: evaluation of official websites for tourism promotion of the Mediterranean countries.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Aeraki, Maria; Zagalaki, Theofili
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 22-06-2011

  • Tourism destinations marketing: the case of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Psyllaki, Maria
    Thesis advisor: Pappas, Nikolaos
    Publication Date: 12-05-2009

  • An initial investigation of international tourism marketing services to hospitality and tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Efentaki, Dora
    Thesis advisor: Karagiannis, Stefanos
    Publication Date: 28-02-2008

  • Strategic tourism marketing plans. Case study "Tourist promotion plan for the island of Milos.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Makrygiorgakis, Georgios
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 20-12-2010
    The aim of this thesis is the approach of questions and problems at the touristic planning of a region, concretely the Milos Island, Cyclades, Greece. The three chapters that com- pose the mainly part concerning in a study ...

  • Design of the overall communication grid and the local promotion program of a tourism destination.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Apartoglou, Marianna
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 11-03-2011

  • Internet as a marketing tool for promoting tourism product.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Theodoropoulos, Vasilis
    Publication Date: 11-05-2011

  • Marketing for hotel enterprises with special reference to advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dimopoulou, Eirini
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 31-05-2011