Browsing by Keywords "τουριστικό μάρκετινγ"

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  • Strategic tourism marketing plans and case study for Naxos island.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kavoura, Marika
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 30-03-2012
    Result of passive and often indifferent role of the public sector of our country is the model of tourism development which is mostly devoid of comprehensive long-term planning and has mass and occasional nature. Plenty of ...