Browsing by Keywords "Google AdWords"

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  • Optimizing targeting and efficiency for online advertising campaigns advertising network Google AdWords.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pappas, Vasileios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 28-01-2013
    The search engine Google, gathers and organizes daily millions if not billions of information from internet. Then make this information available to users worldwide who seek online via the search engine, which is the basic ...