Browsing by Keywords "IKEA"

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  • The use of promotion apps in mobile marketing. Promotion application for IKEA.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Rigoutsou, Kantia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 08-09-2015
    The subject of this thesis is to build a mobile promotion application for a known furniture company (IKEA). The internet development has lead companies to want to constantly invent new ways of promotion and advertising ...

  • The use of social media from multinational companies. The case of IKEA.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kroustalaki, Stella; Metaxaki, Charikleia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2019-04-17
    This diploma thesis deals with the use of social media, especially from multinational companies such as the Swedish IKEA. Social media are now an integral part of the daily routine of the majority of the people. The existing ...