Now showing items 1-2 of 2

  • Business plan development on new technologies: The application capabilities and exploitation of interactive digital television as a medium of advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Skourletopoulos, Georgios; Xanthoudakis, Antonios
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 08-03-2012
    The main objective of this dissertation is to develop a business plan of new technologies based on interactive digital television (iDTV) and IPTV. More specifically, the first stage includes an investigation, regarding the ...
  • Perspectives of responsive web design in smart tv websites.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Thanou, Sotiria-Evanthia; Koutsioumpa, Diamantina
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2016-07-11
    In modern times, technology has evolved rapidly, now making it possible for man to make use of the Internet not only from their PCs but also from devices such as mobile phones, Tablets, music devices and televisions. In ...