Browsing by Keywords "Instagram"

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  • Instagram marketing – Methodology, practices and the present situation in Greece

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kourasis, Konstantinos
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 2016-05-18
    At the age of the so-called story telling within the digital reality, social media platforms constitutes a cutting edge in the everyday life, since the afore-mentioned platforms are used as marketing tools as well, minors ...

  • Study and analysis of marketing strategies utilizing the Instagram.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tozios, Stylianos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-15
    Techological revolution of informatics could not have such a mass appeal nowdays if it hadn’t been for the development of the internet. Computers and informatics in general provided people with amazing tools in order for ...