Browsing by Keywords "Limassol"
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The contribution of the hotel units in tourism destination’s branding. The case of Limassol.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 29-10-2015This project explores the specific role that the hotel units could play at the creation of a strong brand name of destination (branding), by choosing as a study area the city of Limassol in Cyprus. It is suggested that the ... -
A comparative analysis of the application and implementation of event tourism management in two hotel in Limassol nd Nafplio.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Thesis advisor:
Publication Date: 27-03-2012This paper addressed the issue of event tourism management in relation to tourism businesses of Nafplio and Cyprus. The work was completed in four chapters. More specifically, the first chapter focused on the events he ...