Browsing by Keywords "Minoan Lines"

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  • Strategic marketing plan design: the case of Minoan Lines.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Panteri, Maria; Orfanou, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 22-03-2012
    The modern Marketing first appeared in the early twentieth century. The creation of what we call "Science Marketing" was developed through a series of actions in different time periods, which are divided into three different ...