Browsing by Keywords "Municipality of Ierapetra"

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  • City branding, citizens’ participation in the identity formation of the city. The case of Ierapetra.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Avlonitis, Kiriakos
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 16-01-2014
    This paper deals with the issue of city branding and the actions that take place In order to achieve this. The first chapter presents introductory information on the subject dealing with the real work and the importance ...

  • Strategic planning of tourism development Municipality of Ierapetra.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Plagera, Eirini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-11-01
    The Municipality of Ierapetra, is a pole of tourist attraction throughout the year for two different reasons. First of all because of its geographical position and second for its temperate climate. The main aim of this ...