Browsing by Keywords "Olympiacos C.F.P."

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  • Sports Marketing. Case Study: Olympiacos F.C.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bekrakis, Apostolos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-11-09
    The size of the sports industry in 2011 is estimated to have exceeded a value of € 273 billion. The same year, advertising spending worldwide totaled € 506 billion. The above figures show that sports and marketing are areas ...