Now showing items 1-1 of 1

  • Market research and consumer behavior for the products of "Tamiolakis Bros SA"

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dimidi, Dionysia; Rossidou, Evgenia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 19-12-2011
    The Greek market of wine is considered competitive enough. This thesis aims: a) to investigate the current situation in global, Greek and Cretan wine markets and b) to exam the attitude and the preferences of the Cretan ...