Browsing by Keywords "brand equity"
Now showing items 1-3 of 3
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The effect of the brand name on purchasing behavior. The study of hotel accommodation.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 26-03-2015The meaning of the proprietary name is relatively simple. For the public consumer it constitutes a set of features which guarantee quality and origin. For the enterprise the name offers a guarantee of future satisfying ... -
Study of the value of the mark (brand equity) from the client side in the automotive industry in Greece. Case study: the value of the sign in small cars.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-03-2010 -
Techniques creating of a brand name and measurement of the perceived value of the brand. Zara company
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2016-05-12In a society and economy environment that is constantly changing, it’s particularly important for businesses to be able to create and add value to their product. In the present investigation examined the case of brand Zara ...