Browsing by Keywords "brand name"

Now showing items 1-4 of 4

  • The effect of the brand name on purchasing behavior. The study of hotel accommodation.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Klymper, Sage-Nikol
    Thesis advisor: Apladas, Georgios
    Publication Date: 26-03-2015
    The meaning of the proprietary name is relatively simple. For the public consumer it constitutes a set of features which guarantee quality and origin. For the enterprise the name offers a guarantee of future satisfying ...

  • Social media to create strong relationships with consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Κritikou, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-24
    Recognizing the growing importance of social media, this thesis deals with the role they can play in relationships with consumers. The goal was to explore the relationship between social media marketing actions and how ...

  • E-Marketing strategy. Case Study: e-Marketing Conference for business 2013.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christodoulaki, Despoina
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 07-09-2015
    The topic of the thesis report in the e-marketing strategy and how new technologies are applied to give advertising, promotion and create a brand. The case study will analyze the first Greek conference marketing and branding ...

  • Techniques creating of a brand name and measurement of the perceived value of the brand. Zara company

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Diamanti, Zoi; Manouseli, Evangelia
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 2016-05-12
    In a society and economy environment that is constantly changing, it’s particularly important for businesses to be able to create and add value to their product. In the present investigation examined the case of brand Zara ...