Browsing by Keywords "branding"

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  • Opinions for sports product and souvenirs. The case of amateur OFI.

    H.M.U., MSc in MBA for Engineers
    Authors: Saritsamis, Kyriakos
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2022-05-03
    In recent decades the development of marketing techniques facilitates the commercialization of sport clubs brands in order to make huge profits for the teams giving them the opportunity to evolve and support the development ...

  • Museums and tourism: synergies and perspectives for the development of nation branding in Greece.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Nikitaki, Maria-Stella
    Thesis advisor: Papadaki, Eirini
    Publication Date: 2024-02-15
    In this essay, the notion of cultural tourism, the connection developed between museums and archaeological sites, and tourism, as well as the necessary means through which the museums can assist the configuration of Greece’s ...