Browsing by Keywords "business"

Now showing items 1-7 of 7

  • The use of internet technologies in Greek e-commerce businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Maninaki, Maria
    Thesis advisor: Fafalios, Pavlos
    Publication Date: 2023-04-03
    As the internet is nowadays part of people's daily lives, the buying and selling of products and services is increasingly carried out electronically, while at the same time there is an increase in the number of online ...

  • Electronic trade (e-commerce) in Crete and use marketing methods to promote traditional dishes, products in foreign countries.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Samonaki, Eirini; Samonakis, Konstantinos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2020-05-11
    Nowadays, people adapt to new technologies. The consumers, using e-commerce, can learn about the products they are interested in contrast with the old days when it was necessary for them to be physically in the store. ...

  • Methods of advertising and use of marketing by online Greek electronics stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Marinakis, Petros
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-11
    The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ...

  • Study of extroversion of Greek companies.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kampiti, Christina
    Thesis advisor: Skouloudakis, Emmanouil
    Publication Date: 2022-03-26
    The subject of this thesis is the study of extroversion of Greek companies, that is the sale of Greek products in foreign markets. The concept of extroversion implies the shift of companies to the export of their products ...

  • New brand promotion channels and new advertising channels: tik-tok, messenger, igtv etc.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kalligiannaki, Maria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-10
    This project is about the new channels that have been created for the development of brands. The first chapter consists of bibliographic a review of the history of projection channels, an analysis of the new projection ...

  • The social media, in combination with internet marketing and it’s impact on both the average user and the company.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-30
    This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...

  • Digital marketing and its uses in the daily life of local businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi-Maria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    In this day and age, every business has different needs and requirements. Every business aims at specific ways of promotion keeping in mind many factors such as the nature of the business, the goals it wants to achieve, ...