Browsing by Keywords "business-to-business (B2B)"

Now showing items 1-4 of 4

  • Business to business and electronic commerce.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Markaki, Stamatia
    Thesis advisor: Andrianaki, Stamatia
    Publication Date: 09-11-2010

  • Industrial marketing in tourism, business to business marketing applications in the tourism industry in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsoudi, Aikaterini
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 11-05-2011

  • An exploratory research of the contemporary promotional strategies and marketing in B2B Greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koutelieri, Maria
    Thesis advisor: Antonaki, Maria
    Publication Date: 05-02-2013
    This thesis is attempting to examine and study the B2B marketing strategies which are followed by Greek businesses and how much they are depended on the purchasing behavior of their customers - businesses. To be more ...

  • Greek B2B electronic markets.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Gogonaki, Thomais
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 12-04-2011