Browsing by Keywords "buyer behavior"

Now showing items 1-14 of 14

  • Εvaluation of consumers’ preferences for certifications in the olive oil sector.

    H.M.U., MSc in MBA for Engineers
    Authors: Tzagkarakis, Michail
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2022-04-14
    Consumers' shift to quality food has become apparent in recent years, with a great volume of research being done, to look at the reasons behind this shift, changes in consumer behavior and the factors that determine its ...

  • Online buying behaviour : the case of consumers in Rhodes.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Kanaki, Alexia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-10-02
    The aim of this thesis is to investigate consumer behavior’s and preferences online in Rhodes, Greece. The first section of the thesis concludes the theoretical background of online consumerism, while the second section ...

  • The online buying behaviour of consumers in Messara.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Giachnaki, Chrysi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-02-03
    E-commerce began to develop in the 1970s, when the first attempts to sell products began. Nowadays, it has evolved to such an extent that there is the possibility of buying any product or service, without getting out of ...

  • Online buying behavior: the case of consumers in Heraklion in 2018

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Averkiou, Adamantini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-26
    The purpose of this thesis is to research and draw conclusions regarding the online consumer behavior of a sample of 150 people in Heraklion Crete. Initially, after defining the concept of e-commerce and distinguishing it ...

  • Online consumer shopping behavior in Heraklion.

    H.M.U., MSc in MBA for Engineers
    Authors: Viskadourakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2022-03-29
    Internet use is now a daily occurrence. Online shopping has led to rapid changes in the development and growth of e-commerce. Due to the COVID-19 pandemic, many stores were closed and there were travel restrictions too. ...

  • The consumer behavior and online purchases in Southern Suburbs of Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chrysanthakopoulou, Panagiota
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-11-15
    The aim of this thesis is to investigate consumer behavior and preferences, online purchases in Southern Suburbs of Attica. The first section of the thesis gives the theoretical background, while the second section presents ...

  • Online buying behaviour: the case of consumers in Rethymno.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Moschaki, Anna-Maria; Papadaki, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-06-19
    Increasing use of the internet has created new ways of production and consumption. More and more stores create online stores where more and more consumers are making their purchases. Surveys have highlighted that internet ...

  • Online buying behavior of consumers in Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Makrias, Panagiotis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-07-02
    The internet has become a dynamic trading platform, more than a rich source of communication. It has intensified the complexity of simple buying action. Traditional purchases by individuals have taken the complex mix of ...

  • Online buying behavior: The case of consumers in Madrid.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giannakopoulou, Melinta
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-05-17
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Madrid, Spain. The first section of the thesis gives the theoretical background, while the second section presents the methodology ...

  • Online buying behaviour: The case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mathioudaki, Styliani
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-03-21
    This project focuses on the study of the behavior, satisfaction, tryst and commitment of consumers in the region of Heraklion, Crete, regarding online stores and purchases they make, as well as the items and e-shops they ...

  • E-commerce and consumer behavior-A case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mavrokoukoulaki, Maria
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 2019-03-21
    The evolution of the World Wide Web (WWW) and the Internet has changed the lifestyle and has revolutionized in many aspects life around the world. One of the most important aspects of the emerging Internet is E- commerce. ...

  • An exploratory research of the contemporary promotional strategies and marketing in B2B Greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koutelieri, Maria
    Thesis advisor: Antonaki, Maria
    Publication Date: 05-02-2013
    This thesis is attempting to examine and study the B2B marketing strategies which are followed by Greek businesses and how much they are depended on the purchasing behavior of their customers - businesses. To be more ...

  • Tactics and methods used by small and medium-sized enterprises in the prefecture of Rethymno in attracting buyers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Accounting and Finance Dept.
    Authors: Kerentzi, Maria
    Thesis advisor: Gavrilakis, Nektarios; Galyfianakis, Georgios
    Publication Date: 2020-03-03
    The aim of this study is to present the market position of small and medium-sized enterprises, their importance in the economy and to analyze the ways and methods, by which the corporates of this category can become more ...

  • Sales promotional techniques and consumer behavior: The case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tzenaki, Evdoxia
    Thesis advisor: Avgeli, Vasiliki
    Publication Date: 08-09-2015
    This thesis presents theoretical promotion techniques as well as the current theories governing the purchasing behavior of consumers, trying to show how the promotion techniques influence the purchasing behavior of consumers ...