Now showing items 1-2 of 2

  • The importance of festivals as cultural events and their contribution to the promotion of greek tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nikolakaki, Anna
    Thesis advisor: Apladas, Georgios
    Publication Date: 19-06-2014
    This work is essentially a combination of political and historical study, a fact that is perceived ιn the first and second chapter respectively. In the beginning of the first chapte, there is asuccinct reference to the ...
  • Analysis of the economic, social and tourism impact of cultural festivals in the local economy.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Viskadouraki, Ioanna
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2017-01-26
    Given fierce competitive pressures among destinations for what is seemingly the same part of the pie, the organization and management of successful events is promoted by the literature as a means to achieve differentiation ...