Browsing by Keywords "customers"
Now showing items 1-2 of 2
-
Methods for advertising and using advertising activities on internet media sites.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2020-05-07For many years, media advertising was considered the strongest form of brand awareness in a company. However, the 21st century brings with it the decline of traditional media. As people are increasingly exposed to large-scale ... -
Methods of advertising and use of marketing by online Greek electronics stores.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors:
Thesis advisor:
Publication Date: 2020-05-11The Internet has gained the trust of more than 1.5 billion users worldwide (World Stats, 2009) and has become the most important tool for almost all international businesses (Mc Donald and Tobin, 1998; Rha et al., 2002, ...