Browsing by Keywords "digital marketing"

Now showing items 1-16 of 16

  • 360 digital marketing: what is it and its importance in modern marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Michasi, Gioana; Ntaka, Anthoula
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-03-14
    A 360-degree marketing communication is defined as communication that reaches out to its audience members in multiple ways (Merenda, 2012) at various stages of persuasion in order to "connect" with consumers. Although a ...

  • Digital marketing and tourism.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kampouris, Ioannis; Chrysochoos, Iason
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-07-25
    This particular work has as its object of study Digital Marketing in relation to Tourism. It contains two sectors. The first of them, the theoretical part deals with the concepts of Marketing, Digital Marketing, the Internet ...

  • Social analytics from popular social networking services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Dokmetzi, Despoina Aikaterini; Stenaki, Iliana
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-03-28
    This paper focuses on the analysis of the statistics (Analytics) that we derive from Social Media. As we all know, the use of social media has increased significantly in recent years. Millions of users from all over the ...

  • Emotional analysis in digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Koukiadaki, Maria Styliani; Tsakiri, Eirini Rafailia
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 2021-08-23
    The purpose of this dissertation is the analysis of emotion in digital marketing. Our work is divided into two parts. The first part concerns the conceptual approach of the subject where the Consumer behavior is analyzed ...

  • Electronic entrepreneurship and its application in the tourism sector in Greece.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Goutsos, Panagiotis
    Thesis advisor: Chourdakis, Marinos
    Publication Date: 2022-07-13
    This paper deals with e-entrepreneurship in the tourism sector and the digital applications that have been created and are used to offer tourism services. The relationship of consumers with technology and online ...

  • The adoption of digital marketing from the greek companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Athanasiadi, Anastasia; Sfyraki, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-03-21
    From the beginning of 21st century the overflow of information is a frequent phenomenon. In a world that is transmitted with internet technology frequencies it couldn’t be omitted from the involvement of man in it. Over ...

  • The use of social media marketing by catering businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Grypari, Chrysi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-05-29
    This thesis focuses on the study of the use of Social Media Marketing by Catering Businesses. Furthermore, the methods of digital marketing and social media marketing by modern businesses are analyzed. There is an extensive ...

  • The use of web analytics in digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Basiadaki, Christina; Tsouris, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-10-15
    The digital revolution has shaken what we believed in traditional marketing. For example, what does marketing research mean when companies can now track every click of the user's decision-making process? How can they shift ...

  • Consumer attitudes in crisis conditionsQ the impact of the health crisis.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gkreta, Tsano
    Thesis advisor: Chourdakis, Marinos
    Publication Date: 2023-09-27
    This work provides a comprehensive overview of the impact of the COVIS-19 pandemic on consumer behavior and attitudes. In addition, it emphasizes the role of communication, awareness and innovation in customer interaction, ...

  • Methods and practices for the development of a digital marketing plan for SMEs & startups.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Daskalakis, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-07-18
    The owners and the upper-management of the Small & Medium Enterprises but also of startups should not remain passive towards new technologies but should continue striving on being entrepreneurial and innovative to their ...

  • Methods of display and use of innovative advertisements in online stores of commercial interest.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Tzotzi, Sotir; Fovakis, Nikos
    Thesis advisor: Mastorakis, Giorgos
    Publication Date: 2022-12-11
    This thesis examines the methods of displaying and using innovative advertisements in online stores of commercial interest. Specifically, it refers in the first chapter to the ways of supporting small and medium-sized ...

  • Analyzing methods for an efficient marketing plan from new technology devices data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Xylouris, Aristotelis; Pataki, Evangelia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-27
    The rapid development in digital marketing during the past decades led to the invention of many new tools. In order to improve customer experience, corporations collect data and adapt them in a way to promote their products ...

  • New communication media challenges and impact on digital marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Vazla, Despoina
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-07-26
    This paper is about the internet as a modern mean of communication. Initially, the communication is analyzed in depth and the traditional ones are compared to the modern forms as the companies take advantage of the network ...

  • Neuromarketing, consumer’s psychology and the relation with digital marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Zogopoulou, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2019-09-17
    For more than three decades, business marketing departments have been trying to understand the motives behind the consumer's intention or even decision to buy. What makes a product stand out and everyone asks for it? What ...

  • Internet marketing in modern hotel units.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kotsaki, Bariam
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-04-05
    The Internet has changed the way businesses of all kinds operate and the same goes for hotels. The Internet is a distribution channel. In Greece, most hotels use the Internet to be more competitive. In the context of ...

  • Digital transformation and marketing practices in the Greek public administration.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papazachari, Angeliki – Ioli; Frrokou, Klevisa
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-04-25
    This diploma thesis aims to explore the application of electronic marketing in the Greek public administration. Citizens' expectations of public services changed radically after the covid 19 pandemic and the digital ...