Browsing by Keywords "e-marketing"

Now showing items 1-14 of 14

  • E-tourism and travel agencies: new trends and applications.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Pantalos, Georgios
    Thesis advisor: Pitsouli, Esthyr
    Publication Date: 2018-04-30
    The purpose of this paper is to investigate the impact of e-tourism and to study new trends and applications. An appropriate questionnaire was selected as the appropriate tool for collecting these data. The sample of the ...

  • Analysis of online promotion methods for a hotel unit.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Theocharis, Anagnostis
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-10-08
    The Internet is an important part of a business, either that business is small or big. That's because business with the right Marketing can earn more new clients for their products. This thesis has as purpose to make an ...

  • The evolution of electronic marketing the last three decades and the treatment of consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Chasan-Achmet, Panagiota
    Thesis advisor: Peronikolis, Michalis
    Publication Date: 2020-04-05
    The present is the diploma thesis of Student Chasan-Achmet Panagiwta. This thesis refers initially to the theoretical part, where there is a general reference to E-marketing, all advertising media and the evolution of ...

  • The evolution of electronic marketing the last three decades and the treatment of consumer.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chasan-Achmet, Panagiota
    Thesis advisor: Peronikolis, Michalis
    Publication Date: 2020-02-22
    The present is the diploma thesis of Student Chasan-Achmet Panagiwta. This thesis refers initially to the theoretical part, where there is a general reference to E-marketing, all advertising media and the evolution of ...

  • The effect of electronic marketing on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sevastatou, Maria Artemis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-04-12
    This paper deals with the impact that e-marketing and internet services have on the buying behavior of Greek tourists. The period we are going through especially and due to the covid 19 pandemic, the use of the internet ...

  • Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Velitskos, Pantelis; Moustakas, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 16-01-2014
    The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ...

  • Study of innovative marketing strategies and methods of interactive advertising (interactive marketing) in digital terrestrial television (DVB-T).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gkorou, Arhodia-Melina; Kapaki, Kalliopi
    Thesis advisor: Mastorakis, George
    Publication Date: 21-10-2012
    The objectives of this project are focused on studying, researching and developing innovative marketing strategies that will arise in the process of transition from analogue to digital video broadcasting television (DVB-T). ...

  • Study of methods influencing digital advertising using social media and evaluation of interface optimization.

    Η.Μ.U, School of Engineering (ScENG), Electrical and Computer Engineering Dept
    Authors: Bozionelou, Konstantina
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2020-09-25
    The dissertation, entitled 'Study of the methods influencing digital advertising using social media and evaluating interface optimization', focuses mainly on social media and digital advertising methods. More specifically, ...

  • Study of Marketing Strategies for Online Stores Who are Active in the Trade Sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Andrikou, Emmanouil
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-09-12
    The rapid development of technology has greatly affected the field of marketing, giving it new tools and methods. Modern businesses following this trend are increasingly using electronic marketing to be able to cope with ...

  • Study of interactive marketing for electronics retail chains.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gamaris, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-19
    Digital media incorporate a new dimension, which overturns the rules of traditional marketing: interactivity, ie the interaction of the consumer with the message. This interactivity introduces new rules in planning, ...

  • The role of electronic marketing in the development of hotel units in Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Schoinaraki, Eleni
    Thesis advisor: Peronikolis, Michail
    Publication Date: 2021-05-26
    The purpose of this dissertation was to investigate the role of e-marketing in the development of hotel units in the region of Crete. Initially, the conceptual approach of tourism was carried out together with its species, ...

  • The effects of covid_19 on marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Gkourai, Giorgken; Bournelou, Myrto
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2023-12-11
    Covid-19 first appeared in Wuhan, China and spread around the world within a few months. Furthermore, the Covid-19 pandemic represents one of the most significant challenges in modern marketing history, while the short-term ...

  • Promotion of products-services through deal sites. Implementing indicative deal sites using the Word Press platform.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Skouradakis, Stelios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-08
    The rapid development of technology in recent years has resulted in the development of the Internet, which consists of thousands of smaller computer networks that are connected to each other. The prevalence of the Internet ...

  • The chatbots and the possibilities provided on marketing. Clearing and inclusion of indicative chatbot in a content management system (CMS).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Achladianakis, Antonis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2019-10-29
    Purpose of this thesis is to present and create a flagship Chatbot and integrate it into a content management system (cms). Our goal is to provide readers of this work with a comprehensive view of this new technology and ...