Browsing by Keywords "e-strategy"

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  • Internet marketing in modern hotel units.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kotsaki, Bariam
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-04-05
    The Internet has changed the way businesses of all kinds operate and the same goes for hotels. The Internet is a distribution channel. In Greece, most hotels use the Internet to be more competitive. In the context of ...