Now showing items 1-4 of 4

  • The way consumers of Heraklion respond to online shopping.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plytsi, Maria; Samara, Evangelia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-03-15
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...
  • The evolution of e-shop in Greece and the behavior of consumers in the on line shopping.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Chatzistergos, Stergos
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 20-03-2014
    In this Thesis we approach the topic of E-Commerce as a means of development of Electronic Markets. We analyze areas related to Online Stores, Online Shoppings as well as Consumer Behavior towards them. We investigate the ...
  • Heraklion consumers intention for online grocery shopping.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Koraka, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-06-28
    The purpose of this thesis is to explore the intentions of Heraklion consumers for online grocery shopping. The first chapters are based on secondary data and give a theoretical background on the subject. The following ...
  • The use of the internet for e-shopping in B2C level and the role of online advertising in their realization.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Liakos, George
    Thesis advisor: Fragkiadaki, Despoina
    Publication Date: 25-09-2009