Browsing by Keywords "guerrilla marketing"

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  • The ambient media and their use of the advertising companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lyrintzi, Alice
    Thesis advisor: Antonaki, Maria
    Publication Date: 16-01-2014
    Globalization and technology development created the need to employ new ways of communication in order to attract consumers’ attention. As a result, some new alternative ways of advertising and communication were appeared, ...