Browsing by Keywords "hotel marketing"

Now showing items 1-8 of 8

  • Public relations in tourisms and especially in hotels.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vernados, Pantelis
    Publication Date: 13-05-2008

  • Hotel spa in the prefecture of Ileia and the island of Rhodes: basic functions (a management and marketing approach).

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kolotourou, Eleni; Spyrou, Rigas
    Thesis advisor: Apladas, Georgios
    Publication Date: 01-07-2013

  • Hotel marketingk in islands. The case of Karpathos island.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gializis, Georgios
    Thesis advisor: Pappas, Nikolaos
    Publication Date: 10-02-2009

  • Hotel marketing mix and social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Fragkiadoulakis, Stylianos
    Thesis advisor: Apladas, Georgios
    Publication Date: 24-02-2015
    The goal of this study is a literature review on the implementation of hotels’ strategic marketing programs in terms of analyzing the traditional options in the given context of marketing mix, locally and internationally. ...

  • Organization and operation of food and beverage departments in hotels with special reference in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Pagomenou, Panagiota; Mathioudaki, Maria
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 11-09-2014
    The food and beverage (F&B) departments of the hotel units are an important segment of the industry of tourism. Proper organization of these departments offers a very significant competitive advantage in the hotel units, ...

  • Internet marketing in modern hotel units.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kotsaki, Bariam
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-04-05
    The Internet has changed the way businesses of all kinds operate and the same goes for hotels. The Internet is a distribution channel. In Greece, most hotels use the Internet to be more competitive. In the context of ...

  • Marketing for hotel enterprises with special reference to advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dimopoulou, Eirini
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 31-05-2011

  • Tourist - hotel marketing. Case study ACCOR.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Amaxopoulos, Dimitrios; Papazikos, Nathanail
    Thesis advisor: Pappas, Nikolaos
    Publication Date: 20-05-2009