Browsing by Keywords "industrial marketing"

Now showing items 1-4 of 4

  • Industrial marketing for small and medium sized enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Levakis, Ioannis
    Thesis advisor: Kotsifos, Nikolaos
    Publication Date: 17-10-2012

  • Industrial marketing: how satisfaction creates loyal relationships between Greek small and medium enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chalkiadaki, Ioanna
    Thesis advisor: Kotsyfos, Nikolaos
    Publication Date: 25-06-2012

  • An exploratory research of the contemporary promotional strategies and marketing in B2B Greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koutelieri, Maria
    Thesis advisor: Antonaki, Maria
    Publication Date: 05-02-2013
    This thesis is attempting to examine and study the B2B marketing strategies which are followed by Greek businesses and how much they are depended on the purchasing behavior of their customers - businesses. To be more ...

  • Industrial marketing in small and medium enterprises in Cyprous.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Christodoulou, Panagiota
    Thesis advisor: Koutentakis, Emmanouil
    Publication Date: 06-12-2011
    In this work we will study industrial marketing in SMEs in Cyprus. The first chapter analyzes the meaning of marketing, functions of marketing as even the analysis of industrial markets. The second chapter explains the ...