Browsing by Keywords "influence"

Now showing items 1-3 of 3

  • Influencer marketing: what it is and how it is used by advertisers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karagianni, Lydia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    The influencer marketing, or marketing of influence leverages an already established purchasing community that has built an influencer, so the final campaign is performing better in the shortest time possible while traditional ...

  • Alcohol consumption and the effect of the lifestyle of the students of Techologial Educational Institute of Crete.

    T.E.I. of Crete, School of Health and Welfare Services (SEYP), Department of Social Work
    Authors: Pliopli, Kleio; Raskou, Neratzoula; Tsachouridou, Vasiliki
    Thesis advisor: Galenianou, Eleni
    Publication Date: 28-02-2008

  • The psychology of color and its application in marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karachaliou, Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-12-13
    The following dissertation begins with a reference on marketing and color for the origin of the appellation as well as the development and their acceptation of the color in the psychological field in former times until ...