Browsing by Keywords "interactive advertising"

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  • Development interactive HTML5 advertising platform through GOOGLE WEB DESIGNER.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Demeti, Styliani
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 16-10-2015
    To Google Web Designer (GWD), it is a remarkable tool for specialized programming in HTML5 recently moved and on Linux. It incorporates a range of tools for adjusting text (text), 3D objects, animation (animations), creating ...

  • Interactive advertising creation and the study of the effect of the psychology of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsiapa, Eleftheria; Farsarakis, Georgios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 15-10-2015
    The Interactive advertising is a form of promoting products and services that uses the technological advances and upgraded audio, video and image editing programs, to provide a kind of advertising that potential consumers ...

  • Web applications made by real-time 3D graphics and their utilization in an ultimate marketing campaign.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christoforou, Garyfallia
    Thesis advisor: Perakakis, Emmanuel
    Publication Date: 21-01-2014
    This thesis has been developed following systematic processing of sources related to specific literature relevant to e-commerce, applications of two-dimensional and three-dimensional graphics and the analysis of some already ...

  • Comparative study of the major modern tools on the interactive html 5 advertiment development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Nzeim, Akis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-02-07
    Τhe last years, the Internet is part of our lives and this is an indisputable fact. The modern marketing is adapted to the requirements of the new era and a modern way to promote a company or a product is through interactive ...