Browsing by Keywords "interactive marketing"

Now showing items 1-7 of 7

  • Interactive advertising creation and the study of the effect of the psychology of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsiapa, Eleftheria; Farsarakis, Georgios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 15-10-2015
    The Interactive advertising is a form of promoting products and services that uses the technological advances and upgraded audio, video and image editing programs, to provide a kind of advertising that potential consumers ...

  • Viral and interactive marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mprachimlari, Martselo; Pantazis, Georgios
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 17-12-2009

  • Study of interactive marketing in social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Diamantakos, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-11-09
    Interactive marketing is a shift from traditional one-way forms of marketing communications to more interactive two-way communication models that encourage dialogue between a company and the consumers a company is trying ...

  • Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Velitskos, Pantelis; Moustakas, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 16-01-2014
    The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ...

  • Study of innovative marketing strategies and methods of interactive advertising (interactive marketing) in digital terrestrial television (DVB-T).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gkorou, Arhodia-Melina; Kapaki, Kalliopi
    Thesis advisor: Mastorakis, George
    Publication Date: 21-10-2012
    The objectives of this project are focused on studying, researching and developing innovative marketing strategies that will arise in the process of transition from analogue to digital video broadcasting television (DVB-T). ...

  • Study of adding impressive multimedia material on web pages for promotional purposes. The case of a 3D aquarium banner on fishing web page.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vasarmidakis, Alex
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 20-06-2012
    In the last decade with the development of appropriate technologies (like flash) and improvement of performances, capabilities of computers and the Internet, it holds that it have begun to be used instead of2-D animations ...

  • Study of interactive marketing for electronics retail chains.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gamaris, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-19
    Digital media incorporate a new dimension, which overturns the rules of traditional marketing: interactivity, ie the interaction of the consumer with the message. This interactivity introduces new rules in planning, ...