Browsing by Keywords "internet advertising"

Now showing items 1-20 of 22

  • Instagram marketing – Methodology, practices and the present situation in Greece

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kourasis, Konstantinos
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 2016-05-18
    At the age of the so-called story telling within the digital reality, social media platforms constitutes a cutting edge in the everyday life, since the afore-mentioned platforms are used as marketing tools as well, minors ...

  • Assessment animation for e-marketing and developing animation using adobe flash for Marketing (Commerce and Advertisement) Department.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Prifti, Mpesiana
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 25-09-2009

  • Online advertising effectiveness of tourism advertising and its impact on consumers decisions.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vangeli, Aris; Kefalas, Charis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 08-09-2015
    The main objective of this thesis is to investigate the advertising effectiveness in one of the most important sectors of the Greek economy, the tourist industry combined with the relatively new form of advertising, the ...

  • Optimizing targeting and efficiency for online advertising campaigns advertising network Google AdWords.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pappas, Vasileios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 28-01-2013
    The search engine Google, gathers and organizes daily millions if not billions of information from internet. Then make this information available to users worldwide who seek online via the search engine, which is the basic ...

  • General rules costing advertisements (banners in flash) in relation to their size and their position on web pages, animation and effects with animation in flash.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimidis, Stavros
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 28-01-2013
    This work is required to analyze the promotional communication as the Internet evolves and more specifically the use of multimedia (flash banners) in online advertising and costing their companies active sites on the ...

  • Online advertising: the viewpoint of consumers of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Nikiforou, Stavroula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 23-12-2013
    Today more and more companies have included online advertising to their existing activities. This is a useful, effective and also contemporary tool for the display and the promotion of products / services, which can generate ...

  • Internet advertising: consumer attitude in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kapetanaki, Amalia; Maniorou, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 08-07-2015
    Internet advertising is a relatively new and interesting form of advertising and promotion, which is continuously gaining ground among advertisers. But what’s the protection of consumers about the Internet Advertising? ...

  • The Banner Advertising and measuring effectiveness. Research in the domestic market for the cost of online advertising in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsarou, Vasiliki
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 09-02-2013
    We can find examples of online advertising in the resulting lists of the searching engines, in the social network services (Facebook etc), in advertising banners etc..In the present dissertation we analyze the concept and ...

  • Online advertisement through banner and measuring the effectiveness.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kontogiannatou, Marilina; Lavtakova, Elisavet
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 09-09-2015
    This thesis examines the effectiveness of online advertising through banners, in an effort to determine whether this technique helps in promoting their products to anyone interested. The first chapter is an overview of the ...

  • The internet advertising to consumers of Heraklion Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chatzinaki, Astroula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-12-2015
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...

  • The effect of internet advertising to consumers of prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chiletzaki, Georgia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 07-07-2015
    The development of the Internet as a means of communication and advertising has attracted considerable research interest today. Intense research interest also collected from the study of consumer attitudes towards online ...

  • The effect of internet advertising to the consumers of prefecture of Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lykakis, Nektarios-Roussos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 19-05-2015
    Internet advertising is a new and rapidly evolving form of advertising that appeared with the development of technology. It is more efficient and economical than other forms of advertising and poses challenges for firms ...

  • The use of the internet for e-shopping in B2C level and the role of online advertising in their realization.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Liakos, George
    Thesis advisor: Fragkiadaki, Despoina
    Publication Date: 25-09-2009

  • Methods of advertising and use of advertising on websites of Greek online stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simitzis, Ioannis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-03-16
    In the present work, reference is made to what advertising is, in its historical development, in what advertising is in Greece, in the methods used by various companies and in their techniques, while at the same time its ...

  • Study of 3-D technologies on the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aloupogiannis, Kostantinos
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 08-09-2015
    The purpose of this project is to investigate the characteristics of 3D Technologies and their application in the World Wide Web. The advertising on the internet can bring directly results if we have the knowledge or the ...

  • Study of online advertising methods for Universities and develop promotional animation, using adobe flash for the Department of Commerce & Marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kanellopoulou, Theodora; Ferko, Laurent Alexandros
    Thesis advisor: Panagiotakis, Κonstantinος
    Publication Date: 07-07-2013
    In this diploma thesis, we study the online advertising methods for universities and we develop promotional animation, using adope flash for the Department of Commerce & Marketing TEI of Crete. Over the last few years there ...

  • Research on the modern techniques of the web and their utilization by businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karanikas, Fotis; Lavdas, Alexandros; Pappas, Nikos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 08-09-2015
    In the following thesis, we presented the development of modern marketing as well as the presentation of modern forms of advertising. Accordingly, we referred to modern trends in advertising, especially in advertising ...

  • The Potential of Social Media Marketing as a new dynamic way of promoting products and services online. Study opportunities, practices and applications in on-line campaigns in Greece and abroad. Implement selected practices as part of an advertising campaign.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Plesti, Eleni; Stamou, Evagelia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 17-05-2013
    Social Media Marketing is a new type of marketing, which is addressed mainly to younger consumers. It combines a variety of different trends of marketing that come from the expansion – development of Internet and Social ...

  • Hotel's promotion on the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plevraki, Afroditi; Fovaki, Aikaterini
    Thesis advisor: Triantafyllou, Georgios
    Publication Date: 22-06-2010

  • Viral Marketing and its development within Marketing via mobile devices (Mobile Marketing)

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bezani, Anna; Kalarouti, Elisavet; Liatsi, Lamprini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2016-05-18
    This thesis deals with viral marketing, a very effective method for promoting products and services, used by many enterprises, sometimes effectively, sometimes not. Viral marketing designed to create 'buzz' around a business ...