Browsing by Keywords "internet marketing"

Now showing items 1-20 of 23

  • Instagram marketing – Methodology, practices and the present situation in Greece

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kourasis, Konstantinos
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 2016-05-18
    At the age of the so-called story telling within the digital reality, social media platforms constitutes a cutting edge in the everyday life, since the afore-mentioned platforms are used as marketing tools as well, minors ...

  • Optimizing targeting and efficiency for online advertising campaigns advertising network Google AdWords.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pappas, Vasileios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 28-01-2013
    The search engine Google, gathers and organizes daily millions if not billions of information from internet. Then make this information available to users worldwide who seek online via the search engine, which is the basic ...

  • E-marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Konofaou, Evangelia
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 10-02-2011

  • Internet marketing corporations.

    T.E.I. of Crete, School of Engineering (STEF), Department of Mechanical Engineering
    Authors: Gamilis, Panagiotis
    Thesis advisor: Paxinos, Kosmas
    Publication Date: 01-11-2010

  • The consumer behavior and online purchases in Southern Suburbs of Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chrysanthakopoulou, Panagiota
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-11-15
    The aim of this thesis is to investigate consumer behavior and preferences, online purchases in Southern Suburbs of Attica. The first section of the thesis gives the theoretical background, while the second section presents ...

  • The development of internet marketing and its implementation in Greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plokamaki, Eleni; Sarlami, Christina
    Thesis advisor: Papastefanaki, Sofia
    Publication Date: 2017-04-25
    In the particular work becomes an effort to be studied the development of e- marketing, the application and the impact on Greek businesses. The research was carried out in Chania of Crete and in the head office of the ...

  • The influence of electronic marketing and new technologies in consumer behavior of Greeks

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Karageorgiou, Maria; Chalkiadaki, Eleni
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-05-20
    The purpose of the thesis is the study of the effect that electronic marketing and the new technologies, have on the behaviour of Greek consumers. In order to achieve the goal of thesis in the theoretical part of our study, ...

  • The promotion strategy of cinema movies: Tools and tactics of the global cinema industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Avlonitis, Panagiotis
    Thesis advisor: Zerva, Magdalini-Violetta
    Publication Date: 21-10-2012
    The goal of this present work and research that was completed was to demonstrate and explain every means of promotion that are being used for advertising a movie production. Inside the chapter of bibliography, at first ...

  • Using mobile applications to promote non profit organizations. Developing mobile application for “ Τhe Smile of the Child”.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kalloniatou, Rafailia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 08-09-2015
    The aim of this study is to understand the reader the general principles of Marketing, his connection with social marketing, online marketing, marketing services, mobile marketing and how this can contribute in the promotion ...

  • The use of promotion apps in mobile marketing. Promotion application for IKEA.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Rigoutsou, Kantia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 08-09-2015
    The subject of this thesis is to build a mobile promotion application for a known furniture company (IKEA). The internet development has lead companies to want to constantly invent new ways of promotion and advertising ...

  • The use of social networks in television media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Filippou, Evangelia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 29-10-2015
    The fast changing pace of todays communities regarding communication and information release are becoming an essential need for adjustment and flexibility. In this way the television media having considered reliable, timely, ...

  • The use of media in promoting the business development and promotional video / animation to promote the department of business administration.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Zannikos, Stavros; Maragkos, Antonios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 29-10-2015
    In the last decade with the development of appropriate technologies (like flash) and improvement of performances, capabilities of computers and the Internet, it holds that it have begun to be used instead of 2-D animations ...

  • Web promotion of the food industry in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papadimitriou, Eleftheria
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 2018-07-19
    The current thesis researches and analyzes how the Food Industry in Greece, uses the new technologies of online multimedia, with which can now target more efficiently its selected target group, than with traditional media. ...

  • Study of 3-D technologies on the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aloupogiannis, Kostantinos
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 08-09-2015
    The purpose of this project is to investigate the characteristics of 3D Technologies and their application in the World Wide Web. The advertising on the internet can bring directly results if we have the knowledge or the ...

  • Study, planning and development of dynamic interactive, applications for a web portal.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papatheocharis, Stamatis
    Thesis advisor: Zacharopoulos, Vasileios
    Publication Date: 02-12-2008

  • Methods of online promotion suitable for food and beverage enterprises along with practical usage of social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kapetanaki, Evanthia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-07-25
    Over the last years it has been proven that advertisement over internet has increased, due to the fact that even mobile devices are permanently connected to internet, devices that we are used to live with. This popularity ...

  • Export business plan: case study of processed cretan agricultural products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Athinaiou, Konstantina; Kollimenou, Dafni; Michail-Mozoiou, Stefania
    Thesis advisor: Stamatopoulos, Theodoros
    Publication Date: 24-02-2015
    This thesis will fully develop an "Export Business Plan: Case Study of processed agricultural products" in order to present all the steps and all the necessary informationneededforbusiness.The analysis of this issue has ...

  • Comparing internet marketing and franchise.

    T.E.I. of Crete, School of Engineering (STEF), Department of Mechanical Engineering
    Authors: Mentzelopoulos, Michail
    Thesis advisor: Paxinos, Kosmas
    Publication Date: 26-03-2012

  • The social media, in combination with internet marketing and it’s impact on both the average user and the company.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapetanaki, Kalliopi
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-03-30
    This dissertation deals with the topic: "New social media, in combination with internet marketing and their impact on both the average user and the business". In the framework of this dissertation, marketing will be ...

  • Internet as a marketing tool for promoting tourism product.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Theodoropoulos, Vasilis
    Publication Date: 11-05-2011