Browsing by Keywords "logo"

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  • The psychology of color and its application in marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karachaliou, Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-12-13
    The following dissertation begins with a reference on marketing and color for the origin of the appellation as well as the development and their acceptation of the color in the psychological field in former times until ...

  • Study of online printed advertising design using new technologies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aroutinova, Evgenia; Lazaraki, Ioanna
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-11-21
    Logo is a special emblem of a business or an organization that can announces its presence , its label or its products that offers. The right design is aimed the direct visual perception an easy imprinting to the memory ...