Browsing by Keywords "logos"

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  • Τhe importance of the logo in branding.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kampitaki, Nikoleta
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-05-17
    In today's economy, brands are constantly confronted with great competition. This creates the need to form a fully representative identity to differentiate and increases their awareness. One of the main visual elements ...